The Brands for Less (BFL) Group is one of the world’s leading off-price retailers of fashion and homeware.

Based in the United Arab Emirates, they serve over seven markets across the Middle East and Europe. Their journey started with their unique off-price business model – ‘Brands for Less’ – in Lebanon in 1996.Four years later, in the year 2000, the Group established a new home in the UAE.

Their goal is to delight customers and entice them back with the promise of exceptional pieces all at up to 80% off the original retail price for designed designer brands.

The “Treasure Hunt” model ensures there is always something new to explore, desire and discover.

The Group acquired exclusive rights to the ‘Tchibo’ franchise in the MENA region, selling the German brand’s homeware and apparel at very competitive prices associated with a premium customer care environment. The Group continues to expand their product range in line with their customer-centric principles, making sure that store visitors benefit from a rich, all-in-one experience.

The Group’s latest push was towards making Brands for Less more inclusive for customers worldwide by taking their e-commerce experience to new audiences.

With new arrivals everyday, we offer a unique “Treasure Hunt” experience to customers which keeps bringing them back again and again